Our Story

Where grit meets grace, and every rep tells a story

Founder Training

How It All Started

Back in 2018, I was teaching MMA classes out of a cramped community center basement that smelled like old socks and broken dreams. Had maybe eight people showing up consistently, but man, the energy was there. We'd finish sessions sitting on the floor, talking about how Vancouver needed a place where you could throw down in the octagon one day and lift heavy the next without feeling like you're switching gyms or personalities.

Started saving every dollar from those classes. My partner thought I'd lost it when I signed the lease on this warehouse space on Burrard - it was literally just concrete and pigeons. Spent six months renovating it ourselves, calling in favors, working nights after teaching. My hands were so torn up I couldn't make a proper fist for weeks.

The name came from a late-night conversation with one of my first students. She said training here felt like exploring uncharted territory in herself - finding strength she didn't know existed. Jade for resilience, Valor for courage, Frontier for that edge we're all pushing toward. Cheesy? Maybe. But it stuck.

We opened doors in January 2019 with 23 founding members. Today we've got over 400 people who call this place home. Still smells like sweat, but now it's the good kind.

What We're Actually About

No fluff, just the real deal on how we roll

Function Over Flash

Look, I've been to those gyms with the fancy machines that only work one muscle at a time. They're fine if you wanna look good in photos. We're more interested in building bodies that actually work - lifting groceries, playing with your kids, defending yourself if things get sketchy. Real-world strength isn't pretty, but damn, it's useful.

Check Your Ego

We've got former pro fighters training next to folks who've never thrown a punch. Doesn't matter if you're lifting 400lbs or struggling with the bar - everyone's on their own journey. The second someone starts making others feel small, they're out. I've kicked out members for that. Community isn't just a buzzword here, it's how we survive the tough workouts.

Consistency Beats Intensity

Yeah, we push hard. But the members who see the best results? They're the ones showing up three times a week, not the ones who go beast mode once a month and disappear. I'd rather you do 80% effort regularly than burn yourself out chasing perfection. Progress is messy and non-linear - embrace it.

Recovery Isn't Lazy

Took me years to learn this the hard way - three injuries that could've been avoided. Now we've got dedicated mobility sessions, foam rollers everywhere, and coaches who'll tell you to scale back when needed. Your body adapts during rest, not during the workout. If you're too tough to take a recovery day, you're not tough enough for this sport.

The Journey So Far

From basement classes to a full-scale facility

2017

The Basement Days

Started teaching MMA classes in a community center basement. Eight students, borrowed equipment, and more passion than sense. Made about enough to cover gas money, but those folks became the foundation of everything.

2018

Taking the Leap

Signed the lease on the Burrard Street warehouse. Everyone said I was crazy - the space was gutted, pigeons were living in the rafters, and my bank account was laughing at me. Spent six months doing renovations myself with help from students.

2019

Grand Opening

Opened doors in January with 23 founding members. Had CrossFit rigs, a boxing ring, and olympic platforms. First month was chaos - figuring out scheduling, getting coaching staff, learning how to actually run a business instead of just teaching classes.

2021

Surviving the Pandemic

Like everyone, we got crushed. Had to pivot to outdoor classes in parking lots and online coaching. Lost about 40% of members. But the ones who stuck around? They kept us alive. Added nutrition coaching during this time since everyone was home cooking anyway.

2025

Where We Are Now

Over 400 members, expanded the youth program, added recovery sessions and mobility work. We've got competition teams in both CrossFit and MMA. Still feels surreal sometimes. The space still smells like hard work, but now it's home for hundreds of people pushing their limits.

Meet the Crew

The folks who keep this place running and push you to be better

Marcus Chen

Marcus Chen

Head Coach & Owner

Marcus Chen

Former MMA fighter turned coach. Got into this after my third concussion made me realize I loved teaching more than getting punched anyway. CrossFit L2, Jiu-Jitsu black belt, and still learning something new every day.

CrossFit Level 2

BJJ Black Belt

Precision Nutrition L1

Sarah Rodriguez

Sarah Rodriguez

MMA & Boxing Coach

Sarah Rodriguez

Competed in amateur MMA for five years before coaching became the thing. Specializes in striking and making sure people don't drop their hands. She'll call you out, but you'll thank her later when you're not eating jabs.

Boxing Coach (8 years)

Muay Thai Certified

MMA Amateur Record 7-2

David Kim

David Kim

Olympic Lifting Coach

David Kim

Former national-level weightlifter who couldn't quite make the Olympics but can teach a snatch like nobody's business. Obsessed with proper form and will make you do the same warm-up drill 50 times if that's what it takes.

USAW Level 2

CrossFit Level 1

Sports Performance

Emma Thompson

Emma Thompson

Recovery & Mobility Specialist

Emma Thompson

Came to us as a physical therapy assistant who realized prevention beats treatment. Runs our mobility sessions and keeps everyone's shoulders from falling apart. She's saved more training careers than she can count.

RMT Registered

FRC Mobility Specialist

Yoga Instructor (RYT-200)

Jake Morrison

Jake Morrison

Nutrition Coach

Jake Morrison

Lost 80lbs himself before becoming a coach. Doesn't believe in fad diets or cutting out food groups. Real practical advice about eating like an adult while still enjoying life. Also makes a killer protein shake.

Precision Nutrition L2

Personal Training Cert

Sports Nutrition

Rachel Park

Rachel Park

Youth Program Director

Rachel Park

Former teacher who switched careers to coach full-time. Runs our youth strength program and has infinite patience with teenagers. Knows how to push kids without breaking them, which is a genuine art form.

NSCA-CPT

Youth Training Specialist

First Aid & CPR

Tyler Brooks

Tyler Brooks

CrossFit Coach

Tyler Brooks

Started as a member three years ago, couldn't stay away, became a coach. Brings crazy energy to morning classes when everyone else is half-dead. Competed at Regionals twice and loves talking about gymnastics movements.

CrossFit Level